Man vs. machine: Did recruitment technology lose its humanity?

Man-vs-machine – An interesting article from By Kathryn Moody | January 28, 2016 about the relevance of human connection during the recruitment  process …..

In the age of Glassdoor and The Muse, where potential recruits have access to new levels of data on an employer’s culture, companies must be pro-active in putting forth the best — and yet, most human — angle.

The problem? Some recruitment processes have forgotten how to do that. Under piles of fancy tech and hot apps, the humanity of recruitment has suffered, some experts told HR Dive. But 2016 may be a game-changer in that regard.

“There’s never been a more exciting time to be involved in the space,” Leela Srinivasan, CMO of Lever, told HR Dive. The tension between the innate humanity of recruitment and the science of sorting through those humans may reach a high point this year. The bottom line: Marketing your talent experience will become a necessity — and that can largely be achieved by striving for more human connection.

Read more of this article from HR Dive …..