Blogs: Marketing

Marketing skills currently in-demand by employers

Saturday, June 18th, 2016

The most in-demand marketing specialties are content marketing, brand/product management, digital marketing and web design/production.

Using Snapchat and Tinder to source millennial talent

Saturday, June 11th, 2016

This article from HR Dive by Tess Taylor reports that social media has been a growing force in recruitment in the US for at least the last five years, and that LinkedIn alone may no longer cut it

International Marketing Fundamentals

Sunday, June 5th, 2016

Is your business considering extending the promotion of your products and services to international markets?  Australia’s Free Trade Agreements may unlock opportunities to grow your business in the future. To ensure that international business activities are conducted effectively in an organisation or business area you may be considering studying BSB50815 Diploma of International Business.  as […]

Digital Marketing Strategy ROI for Entrepreneurs: It’s a Marathon, Not a Sprint

Sunday, May 22nd, 2016

Launching a digital Marketing strategy doesn’t happen overnight

Optimizing images for SEO

Sunday, May 22nd, 2016

The answer is “Yes”. Images make an article more vivid and can actually contribute to improving the SEO for your article.

Bracing For The New Era Of Brand Hijacking

Saturday, March 5th, 2016

Apple’s stand-off with the FBI refocuses the dilemma of what to do when someone has used your product in a way that was never intended. What should brands do to influence or change how their products are used?